Corporate Identity Manual

Introduction
Corporate Identity Manual
TimeTec Group of Companies strive to present a uniform, transparent image of ourselves and our brand, both externally and in its corporate structures. The self-image of TimeTec has a significant impact on the measures it takes to present itself to customers and the public.

Adhering to the guidelines in this document will go a long way towards strengthening the TimeTec brand. By following these guidelines, we hope our business partners will work with greater clarity and certainty, save time and energy when creating marketing materials to promote TimeTec solutions in their region. And customers and prospects - regardless of segment or location - will more easily recognize TimeTec and what we stand for.
Logotype

Color Standards
The following colours are the only ones which may be used for the TimeTec logotype. No other colours may be used or substituted for the TimeTec logo.
 
 
     
PANTONE   2388 C
CMYK   100, 70, 0, 0
RGB   0, 80, 181
Hex   #0050B5
 
 
     
PANTONE   2389 C
CMYK   70, 15, 0, 0
RGB   76, 159, 200
Hex   #4C9FC8
 
 
 
     
PANTONE   2388 C
CMYK   100, 70, 0, 0
RGB   0, 80, 181
Hex   #0050B5
 
 
     
PANTONE   2389 C
CMYK   70, 15, 0, 0
RGB   76, 159, 200
Hex   #4C9FC8
 
 
     
PANTONE   4195 C
CMYK   0, 0, 0, 80
RGB   100, 101, 102
Hex   #646566
 
 
 
      50% Black for greyscale
Dimensions
The following are specific guidelines related to the sizing of the TimeTec logotype. The minimum logo size in all usages is 2 cm wide.
 
Logo
 
Minimum logo size
Dimensions
The Company website (www.timeteccloud.com) is not used if the logo needs to be smaller than 3 CM.
 
Logo with URL
 
Minimum logo size with URL
Clear Space Requirements
The TimeTec logo must stand out in all uses. Maintain clear space on all sides of the logo. The free zone stops the logo competing with other elements and graphic expressions.
The minimum clear space above and under the logo is equal to the height of the letter e. The clear space to the left and right of the logo is equal to the width of the letter e.
Proper use of the TimeTec Logotype
Every application of the TimeTec brand identity should strengthen and reinforce the organisation’s positive image. Development of the identity should be done with care and with the highest quality standards possible. The logo is a fixed design element that may not be edited or changed in any way. The logotype may only be reproduced graphically as described in this document. The brand identity, in all its forms, is the exclusive property of TimeTec.
 
 
Incorrect use of the TimeTec logo
To ensure that our logo is always recognisable, it must be used consistently, with discipline, and withprecision. The power of a logo is easily weakened by misuse. We can avoid this problem by guarding against poor or incorrect usage.
Typefaces

The following fonts are acceptable for TimeTec’s brand imaging. Guidelines are provided for the use of each version.
Corporate Identity
The baseline of the TimeTec logo, and our address or other coordinates should be typeset in Myriad Pro.
Headings
Headings are used in print and web materials. All headlines should be typeset in Roboto.
Body
Use Roboto for body copy (blocks of text or paragraphs). No other font families or typefaces may be used or substituted.
Roboto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123567890.:;”()?!
Roboto Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123567890.:;”()?!
Roboto Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123567890.:;”()?!
Roboto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123567890.:;”()?!
Letterhead

The TimeTec letterhead is printed on A4 paper (210 mm x 297 mm)
Font sizes
Headings: 12/13 pt, Black
Body: 9/10 pt, Black
Footer: 6pt, 80% Grey



Alignment
Text to be aligned with single line spacing.
Business Envelopes

The TimeTec business envelope consist of 2 sizes.
Envelope - Large
229 mm x 324 mm
Envelope - Standard
114 mm x 248 mm
Business Card

The TimeTec business card size is 85 mm x 55 mm.
TimeTec Holdings
The fontface used on the business card is “Roboto”.



Front
Font Colour Black: K100
Font Colour Blue: C70 M15
Back
Font Colour White: White
Background: C70 K10
TimeTec Computing
The fontface used on the business card is “Roboto”.



Front
Font Colour Black: K100
Font Colour Blue: C70 M15
Back
Font Colour White: White
Background: C70 K10
TimeTec Cloud
The fontface used on the business card is “Roboto”.



Front
Font Colour Black: K100
Font Colour Blue: C70 M15
Back
Font Colour White: White
Background: C70 K10
Logotype

Color Standards
The following colours are the only ones which may be used for the iNeighbour logotype. No other colours may be used or substituted for the iNeighbour logo.
 
 
     
PANTONE   185 C
CMYK   0, 100, 100, 0
RGB   237, 28, 36
Hex   #ED1C24
 
 
     
PANTONE   2388 C
CMYK   100, 70, 0, 0
RGB   0, 80, 181
Hex   #0050B5

Horizontal Version


Vertical Stack Version
Reversed Presentation
Only used when the colour logotype isn’t legible on the background

PANTONE      White
CMYK   0, 0, 0, 0
RGB   255, 255, 255
Hex   #FFFFFF
Clear Space Requirements
The minimum badge height should be 10mm for printed materials and 40 pixels for onscreen use. Choose a size that is clearly legible without overpowering the layout.
Dimensions
The following guidelines pertain to the sizing of the iNeighbour logotype: for printed materials, the horizontal version of the logo must be at least 3 cm in width, and the vertical version must be at least 1 cm in height.
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